An American biotech, our client was driven by a very clear mission. Take care of patients by transforming the promise of science and biotechnology into therapies with the power to restore health and save lives.
In order to deliver the mission, they engaged The Zone with the brief of helping their teams operate more effectively and improving overall performance.
The brief was to help their teams operate more effectively and improve overall performance.
We started with the executive team, who took on the challenge to role model a new way of operating. By guiding them to develop their vision, purpose and culture, we initiated a dramatic transformation of their decision-making and governance model.
All brands then replicated this model, improving cross-functional collaboration and effectiveness across the whole business unit.
They were praised for the quality of their materials and delivered sales results 30% above target.
One of the most profound transformations occurred with the legal review process. Through specific group activities, the teams shifted from a frustrating and process-heavy win-lose mechanism to a collaborative approach. With more balanced risk management, the teams were able to develop much more impactful yet still compliant messages and materials.
When faced with an unexpected fast-track approval of an important lifecycle indication, one of the product teams was able to radically accelerate launch readiness from months to weeks. With their new collaborative approach, they were able to harness collective intelligence and respond with agility. They were praised for the quality of their materials and delivered sales results 30% above target.
Spending time together in the zone paid off!
The culture transformation initiative ultimately undertaken not only improved business results across the portfolio, it also improved staff engagement and retention, personal responsibility, collaboration, and innovation. In fact, individual brand results as percentage of sales goal was noticeably related to each respective team’s alignment with The Zone work.
Spending time together in the zone paid off!